CHINA | Holiday Inn has celebrated its 50th anniversary in Greater China by welcoming new ambassador, Actress Cecilia Yip.
Holiday Inn, a brand under IHG Hotels & Resorts, has celebrated its 50th anniversary in Greater China. As the first IHG brand to enter the region, Holiday Inn has been a trusted travel companion since the opening of Holiday Inn Golden Mile Hong Kong in 1975. For half a century, the brand has been dedicated to delivering heartfelt hospitality and a sincere smile. In 2025, Holiday Inn unveils a refreshed brand experience under its new proposition, “The Brighter Side of Travel”, continuing to brighten every journey for guests across generations.
To mark this milestone, Holiday Inn officially announces renowned actress Cecilia Yip as its brand ambassador. The 50th anniversary campaign invites guests to revisit joyful memories shared with Holiday Inn through a series of celebratory initiatives that honour the stories of guests and staff from the past five decades, deepening the brand’s emotional resonance across generations.
The 50th anniversary short film series, based on real-life stories, showcases the heartfelt moments experienced by business travellers, families, young friends, and the silver generation of guests, reflecting Holiday Inn’s thoughtful care for every journey. Meanwhile, the brand will launch a nationwide hotel exhibition tour, featuring interactive installations and curated displays to rekindle treasured memories and strengthen the bond between the brand and its guests.
Renowned for her iconic screen roles, emotionally nuanced performances, and warm presence, Cecilia Yip has long held a special place in the hearts of audiences. Her sincere, heartfelt persona closely aligns with Holiday Inn’s brand spirit of authenticity, warmth, and thoughtful care, resonating with the brand’s legacy of connecting with guests across generations. Cecilia Yip is specially invited to star in the 50th Anniversary short film series, guiding audiences through her perspective to witness the genuine moments and heartfelt smiles that define “The Brighter Side of Travel” at Holiday Inn.
“Holiday Inn has always had a special place in my heart. It’s not just a place to stay, it’s where smiles come from the heart, and where guests’ needs are truly understood. Whether during filming or while travelling, I’ve had many memorable stays at Holiday Inns across different cities,” said Yip.
“I particularly remember my time at the Changsha Malanshan Hotel, where the thoughtful service of every staff member made me feel cared for at every moment. I’m delighted to celebrate this 50th anniversary, and I hope every guest can find their own sense of peace and happiness on their journey.”
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