FRANCE | Disneyland Paris and Doritos have teamed up to offer an all-new culinary experience in the heart of Frontierland.
At Frontierland, Disneyland Paris’ legendary land inspired by the Wild West, guests can now discover the Overland Trail Cafe: a permanent, fully-themed food kiosk that brings the Doritos Loaded concept to life.
Through this new offering, Doritos will showcase its culinary expertise with a bold and shareable experience: warm, hearty, and accessible recipes served in a Far West-inspired setting.
"This partnership is part of our ambition to take our brands beyond traditional snacking by offering immersive culinary formats,” said Lucas Sala Bufill, Marketing Director Snacks, PepsiCo France.
“After launching our Lay’s Kitchen pop-up at Disney Village in 2024, we’re proud to strengthen our collaboration with Disneyland Paris through Doritos Loaded. This new activation reflects our commitment to delivering bold, imaginative experiences that enhance the guest journey."
At a time when the lines between meals and snacking are blurring, consumers are embracing indulgent, generous formats that are easy to enjoy on the go or to share. Doritos Loaded has emerged as the perfect answer to these new food cravings: a bold and comforting concept.
Rolled out internationally, notably in London, Johannesburg, and with several partners across France, the Doritos Loaded concept reinvents the iconic Doritos tortilla chips as an ultra-crispy base, topped with flavorful sauces and toppings for a generous dish. Easy to share, these recipes come in countless variations to suit every craving.
At Disneyland Paris, the offering features three exclusive recipes served in a triangular tray, a playful nod to the signature shape of Doritos. These creations are as imaginative as they are indulgent, designed to appeal to foodies, families, and lovers of new culinary experiences:
Beyond the food itself, Doritos Loaded has been fully integrated into the Frontierland story world, with a custom-designed décor created through a collaboration between the Walt Disney Imagineering Paris teams and PepsiCo Design & Innovation.
The Overland Trail Cafe features a new fictional character created for the launch: Cassie Jackston, a fearless Wild West adventurer who is said to have invented Doritos Loaded by accident, after mixing her supplies with grilled corn triangles shared by a gold prospector.
Her story comes to life through immersive storytelling elements: period props, vintage photos, travel items, illustrated maps of her journeys, fictional newspapers, and menus presented like treasure maps; every detail deepens the narrative and enhances the authentic atmosphere of Thunder Mesa.
"The integration of the Doritos brand at Overland Trail Cafe marks a new milestone in our alliance partnership with the brand, an Official Partner in the salty snack category,” said Karine Rougale, Director of Corporate Alliances & Partnerships at Disneyland Paris.
“This project represents the culmination of a dynamic and creative collaboration between our respective teams, enhancing the Food & Beverage offering at Disneyland Paris, to the delight of our guests."
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