Glen Dimplex Australasia has announced its appointment as the primary distributor of Ziegler & Brown, Beefmaster, and Firehawk BBQ products in the New Zealand market.
This partnership marks a significant expansion of Glen Dimplex and its outdoor product portfolio and strengthens the company’s position in the premium BBQ category. Known for their performance, quality and innovation, Ziegler & Brown, Beefmaster and Firehawk are highly regarded by BBQ enthusiasts and retailers alike. The partnership will come into effect on August 1st 2025.
“We are excited to bring these respected brands under our distribution umbrella in New Zealand,” said Davd Woodward, CEO of Glen Dimplex Australasia.
“This move aligns perfectly with our strategy to grow the outdoor room category and provide retailers and consumers with access to some of the most trusted and high-performing BBQ brands in the region.”
These brands will join Glen Dimplex’s established Outdoor Room portfolio, which includes the premium Crossray range of infrared BBQs and outdoor kitchens, as well as Heatstrip, a leading name in stylish and energy-efficient outdoor heating. Together, the expanded offering delivers a comprehensive solution for New Zealanders looking to elevate their outdoor entertaining spaces.
Glen Dimplex will leverage its strong retail network, logistics infrastructure, and dedicated customer support team to ensure a seamless transition and continued growth for the brands across New Zealand.
Retailers and partners will receive direct communication from Glen Dimplex regarding next steps, ordering processes, and updated support contacts over the coming weeks.
“We’re incredibly proud to have successfully entered and established Ziegler & Brown, Beefmaster, and Firehawk in the New Zealand market. These brands are a critical part of our long-term growth strategy, and expanding their footprint beyond Australia is a key priority for us,” said Mike Ainsworth, GM Commercial and Customer at Barbeques Galore.
“Our partnership with Glen Dimplex represents a significant milestone in that journey. Their expertise, strong local networks, and deep understanding of the New Zealand retail landscape make them the ideal partner to drive the next phase of growth. We can’t wait to see even more of these iconic BBQs fired up in backyards right across New Zealand.”
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