Interest in Egypt as a holiday destination has risen by 12 percent in the last year, with further growth expected in future years.
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), has reported a 12 percent YoY growth in the number of flight and hotel bookings from the GCC to Egypt, reflecting a significant increase in traveller interest towards the destination.
The campaign, launched under the theme "Unmatched Diversity", highlighted the wide variety of Egypt's tourism offerings from cultural and historical landmarks to adventure, beach escapes, wellness retreats, sports tourism, and a wide mix of tourism products.
Newly rising destinations such as Al Alamein, El Gouna, Marsa Alam, Ain Sokhna, and the North Coast are drawing more attention with their upscale beach developments, eco-resorts, and modern infrastructure, positioning themselves as attractive additions to Egypt's evolving tourism landscape.
Through its collaboration with the Egypt Tourism Authority, Wego has successfully driven a notable rise in travel demand to Egypt, with search volumes maintaining a steady upward trend. This sustained growth underscores Egypt's rising appeal as a top travel destination among GCC travellers.
"We are thrilled to support the Egypt Tourism Authority in promoting Egypt as a key destination for GCC travellers. The YoY growth in bookings indicates that Egypt continues to be a favoured spot. We anticipate further growth in the coming months as we continue to optimise our campaigns for the region," said Mamoun Hmidan, Chief Business Officer at Wego.
Saudi Arabia and Kuwait are currently the leading source markets within the GCC, showing strong interest in Egypt. Saudi Arabia leads the surge, closely followed by Kuwait, both contributing significantly to the increase in bookings and overall travel interest to the country.
The data highlights a clear preference for hotel stays, with 93 percent of travellers selecting this option, compared to just five percent choosing resorts and one percent opting for aparthotels. Moreover, 57 percent of travellers show a strong inclination toward five-star properties, reflecting a steady demand for premium, luxury accommodation products.
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