USA | Waffles are officially the most popular hotel breakfast food for guests across the United States, according to new research.
In celebration of National Waffle Day, Choice Hotels International is spotlighting America's love for waffles and the breakfast moments that make vacations unforgettable. A new nationwide survey commissioned by Choice Hotels reveals that waffles are far more than a morning meal; they're a cherished symbol of travel, connection, joy and the Comfort brand.
Nearly three in four travellers in the U.S. (74 percent) say a relaxing breakfast is essential to a great vacation, and 66 percent rank breakfast among their favourite family travel memories. While only 18 percent typically sit down for breakfast on a weekday, that number soars to 63 percent when on vacation, proof that waffles aren't just food, they're a vacation breakfast staple.
But this affection runs deeper than just enjoyment. More than three in four respondents (78 percent) say sharing food is their favourite way to connect with others, and 57 percent associate waffles with cosy, relaxing mornings.
For decades, Comfort Hotels has been part of these moments with more than 30 million waffles made at its properties annually, each one contributing to a guest's cherished vacation memory. Travellers of all generations know and love the free, hot breakfast, inclusive of waffles and more, they receive while staying at Comfort properties.
America's love for waffles is undeniable but when it comes to the perfect bite, the nation is split. 41 percent percent of respondents say crispiness is a make-or-break factor when it comes to the perfect waffle, while the rest prefer a softer, fluffier bite.
For toppings, tradition reigns supreme with 74 percent remaining loyal to the classic pairing of butter and syrup.
Mini-sized products are trending across brands and industries, but waffles represent one area where Americans aren't willing to compromise contentment for cuteness as 67 percent prefer full-size waffles.
"Waffles aren't just something we serve, they're a symbol of Comfort, connection and the joy of travel," said Noha Abdalla, Chief Marketing Officer, Choice Hotels International.
"We know breakfast is part of the emotional foundation of a hotel stay. Whether you're Team Crispy or Team Fluffy, we're proud to deliver the perfect start to the day for all our guests, one waffle at a time."
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