EUROPE | voco is set to open nine new properties throughout the Southern Europe region, one of the fastest-growing destinations for travellers.
IHG Hotels & Resorts (IHG) has outlined the continued growth of voco through nine new signings and openings across Southern Europe, adding over 1,000 keys to the brand’s portfolio. The accelerated growth sees properties in France, Italy, Portugal, Spain, and Türkiye significantly strengthen IHG’s premium presence in the region.
Since launching in 2018, voco has quickly become the fastest-growing brand within IHG’s premium segment, having recently celebrated the milestone of 100 open hotels globally. Building on this success, the new signings and openings join 35 open and 22 pipeline voco properties across Europe. Each voco property is distinct, with an inviting atmosphere which creates a space where guests can truly unwind and feel at ease, whilst also ensuring the reliability of a global brand.
voco's momentum is driven by its popularity with its owners due to the brand’s flexible approach to design and an operational framework ideal for conversions, allowing owners to quickly benefit from IHG’s enterprise platform with limited upfront investment.
“We are delighted to see voco continue its impressive and rapid growth with nine new signings and openings in some of Southern Europe’s most vibrant destinations across France, Italy, Portugal, Spain and Türkiye. We know our owners care about faster routes to market and stronger returns on their investments. voco’s flexible, conversion-friendly model paired with IHG’s strong enterprise helps deliver both,” said Eric Viale, Managing Director for Southern Europe.
“With demand for premium hospitality continuing to rise across Europe, voco is ideally positioned to meet that demand, resonating with today’s traveller through its signature laid-back spirit and thoughtful design.”
The nine new signings and openings in Southern Europe join its 10 existing hotels across France, Italy, Malta, Montenegro and Spain, including voco Podgorica in Montenegro, voco Malta and voco Milan, Fiere in Italy, as well as 10 more in development.
The nine new signings and openings join voco’s growing portfolio of 107 open hotels and 102 pipeline properties across the world, including in key markets such as the US, UK, Germany and Australia.
More news here.
