UK | IHG has seen a vast expansion of its Garner Hotels brand across the UK and Ireland market, growing from its global launch only two years ago.
IHG Hotels & Resorts (IHG) has continued to grow its Garner hotels in its UK&I market. IHG’s newest midscale conversion brand has seen rapid growth since its global launch in 2023, particularly in the company’s largest market in Europe, where the appetite for hotels in the essentials segment continues to gain traction.
Garner strives to become the leading choice for travellers of all ages seeking quality stays at an affordable price point, offering the all-important things guests value, including convenient locations, comfortable beds and free Wi-Fi. Guests will experience Garner’s signature ‘refreshing moment’ free drink and snack on arrival, as well as having access to fresh bean-to-cup coffee and the Garner Shop.
Building on IHG’s leading international position in the essentials segment and its success in launching and growing conversion brands, Garner Hotels has rapidly become popular with owners looking for a brand that delivers strong returns and performance.
“We’re proud to see Garner hotels, our midscale conversion brand, gaining strong momentum across the UK, reflecting its compelling value proposition for owners and investors. IHG’s streamlined conversion processes and dedicated support, enables owners to efficiently integrate with IHG’s enterprise and gain faster returns,” said Joanna Kurowska, VP & Managing Director, UK and Ireland at IHG Hotels & Resorts.
“Our dedicated operations and development teams work hand-in-hand on the ground to deliver a seamless, efficient value proposition for every Garner property. This includes delivering the brand’s competitive conversion cost per key, flexible design and reduced pre-opening costs through a rapid conversion process. This coordinated effort not only supports our owners but also guarantees guests a consistent, high-quality, and affordable experience,” she added.
“As we continue to expand Garner’s presence across the UK, we remain committed to partnering closely with our owners and investors to maximise value and unlock new opportunities in the midscale segment.”
Garner hotels has grown rapidly around the world since it launched in 2023, with IHG’s global Garner portfolio now consisting of more than 51 open hotels and a further 87 in development. The ten open and pipeline Garner hotels in the UK join more than 30 open and 37 in development in Europe.
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