Vignette has reached a milestone in Greater China, having officially opened ten hotels, expanding the brand's lifestyle and luxury portfolio.
IHG Hotels & Resorts recently announced that Vignette Collection has reached the milestone of 10 open hotels in Greater China, marking the continued growth of the group’s luxury and lifestyle portfolio across the region.
As travel increasingly shifts from standardised services towards more individualised experiences, guests are looking beyond facilities and service delivery, placing greater value on the stories, emotions, and sense of meaning associated with their stay. In this context, hotels that reflect the character of their destinations and offer a more personal connection are becoming an integral part of travel. Vignette Collection responds to this evolution by offering travellers stays that feel personal, memorable, and rooted in their destination.
Part of IHG’s luxury and lifestyle portfolio, Vignette Collection brings together a curated collection of distinctive hotels, each defined by its own story and sense of place. Through a range of project types and guest experiences, the brand continues to enrich IHG’s presence in Greater China, while providing a flexible pathway for hotel conversion and the thoughtful upgrading of high-quality existing properties and unique projects, allowing them to enhance guest experiences while preserving their individual character.
“Reaching 10 open Vignette Collection hotels in Greater China marks an important milestone in the steady development of our luxury and lifestyle portfolio. As travel preferences continue to evolve, guests are placing greater emphasis on authenticity and meaningful connections with the destinations they visit,” said Jerome Qiu, COO of IHG in Greater China.
“Through its distinctive yet flexible brand approach, Vignette Collection allows hotels with strong character and compelling stories to be thoughtfully reintroduced, bringing luxury back to its essence, experiences that are memorable, personal, and meaningful. We look forward to working closely with owners to introduce more signature projects across Greater China.”
Since its global launch in 2021 and entry into Greater China in 2023, Vignette Collection has steadily expanded across major cities and lifestyle destinations. By respecting original architecture and cultural context, and leveraging IHG’s established operating platform and global resources, the brand supports the upgrading and renewal of high-quality existing properties, enabling them to evolve while retaining their original identity.
For example, Palm Springs Hotel Chengdu, Vignette Collection, builds on the property’s established presence by integrating Vignette Collection’s brand hallmarks into its design and service journey, elevating the overall guest experience while preserving the hotel’s distinctive character. Such projects contribute to a more diverse luxury hospitality landscape, offering travellers layered and differentiated stay experiences within urban environments.
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