Marriott has announced its expansion progress in the Caribbean and Latin America, with more strategic growth on the way.
Marriott International, Inc. has announced an outstanding year of growth in its Caribbean and Latin America (CALA) region in 2025. The company achieved a record 94 signed deals in the region, adding 10,461 rooms to the pipeline, an increase of 40 percent in signed transactions and more than 30 percent in signed rooms compared to 2024. This performance reinforces Marriott's long-term commitment to diversified expansion and meeting evolving owner interests in the CALA region.
In 2025, Marriott expanded its portfolio with 39 properties and 4,292 rooms, growing its regional footprint to 555 open properties and more than 95,000 rooms across 37 countries and territories by year's end.
"In 2025, Marriott solidified its leadership position in the Caribbean and Latin America once again as the largest hotel company in the region, marked by another year of market-leading growth. This expansion reflects Marriott's adaptability and innovation," said Brian King, President of Enterprise Transformation and the Caribbean and Latin America.
"Our focus has been on listening to the wishes of travellers and responding with an unparalleled brand portfolio, offering everything from luxury resorts to approachable midscale solutions. This success is the result of a shared vision with our owners and investors, and the commitment of our teams to deliver exceptional experiences in every destination."
Conversions were a key driver of Marriott's signings growth across CALA in 2025, with nearly 30 properties and 3,000 rooms signed under this model. Approximately 30 percent of the rooms signed in 2025 are attributed to conversions, underscoring the agility of Marriott's brand portfolio and its ability to unlock value by providing owners with an efficient option to renovate and rebrand existing assets. At year‑end 2025, the CALA development pipeline included 45 conversion projects representing more than 6,000 rooms.
"2025 set another important milestone for Marriott's development in the Caribbean and Latin America, with record deal activity and organic room signings that continue to expand our footprint and pipeline," said Laurent de Kousemaeker, Chief Development Officer of Marriott International for the Caribbean and Latin America.
"We are now leading across all segments in the region, including midscale, which the company only entered a few years ago. This success is a reflection of the strength of our portfolio and the team's dedication, and I could not be prouder of what this team has achieved and the momentum we carry into the year ahead."
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