MEXICO | The landmark opening of the new Westin in Mexico has been viewed as a new chapter for the brand, shaping it's well-being ethos.
The Westin Playa Vallarta, an All-Inclusive Resort, has officially opened as Westin’s first all-inclusive property in Mexico. Located along the shores of Banderas Bay, the resort introduces a refined, experience-driven interpretation of all-inclusive travel, one shaped by thoughtful design, chef-led culinary experiences, and Westin’s longstanding commitment to well-being.
Formerly The Westin Resort & Spa, Puerto Vallarta, the property has undergone an extensive, multi-million dollar transformation spanning its guest rooms and new adults-only swim-up suites, dining venues, wellness spaces, and more. The result is a thoughtfully refreshed resort experience that balances Westin’s philosophy of well-being with the ease and rhythm of life on Mexico’s Pacific Coast, creating a foundation for a stay defined by comfort, stunning design, and connection to place.
“The opening of The Westin Playa Vallarta marks a significant milestone for Marriott International and for the Westin brand in the Caribbean and Latin America. As the first Westin All-Inclusive resort in Mexico, this property represents an evolution of the all-inclusive experience, one that stays true to Westin’s well-being ethos while responding to the growing demand for elevated, experience-driven all-inclusive travel in the region,” said Federico Greppi, President, Caribbean and Latin America (CALA), Marriott International.
“We are thrilled to welcome travellers to this new chapter in upscale all-inclusive travel,” said Hugo Lecanda, General Manager of The Westin Playa Vallarta, an All-Inclusive Resort.
“As more travellers opt for seamless, elevated experiences that nourish both the mind and body, we invite our guests to embrace a new way to experience Mexico’s Pacific Coast.”
The reimagined resort blends Westin’s biophilic design principles with a relaxed beach-house aesthetic. With architectural design by Sordo Madaleno Arquitectos and interiors refreshed by Uribe Krayer and Vida Design Studio, there is a clear emphasis on open-air spaces, tranquil tones, and lush, nature-filled sanctuaries, creating a seamless connection with the surrounding landscape. The heart of the lobby features a reflective pool, mirroring the Pacific horizon and inviting a sense of calm from the outset. Throughout the resort, lush greenery, handmade ceramics, woven accents by Mexican artisans, and warm oak finishes create spaces that feel grounded and welcoming. Original artwork by Berenice Hernández Castro further connects the interiors to the region’s natural palette and cultural rhythms.
Each of the resort’s more than 280 guest accommodations has been redesigned with comfort and restoration in mind. Guests will find the new Westin Heavenly Bed 2.0 in every room, providing an elevated sleep experience. The Swim-Up Junior Suite is a new, adults-only swim-up accommodation that introduces a tranquil network of ground-level water pathways, offering a serene yet social setting surrounded by lush tropical greenery. Guests who book this room category gain exclusive access to Playa Dip Club, a swim-up social experience with curated culinary bites, cocktails, and other amenities.
For enhanced stays, guests can book the Sky Pool Suites, which offer private plunge pools and sweeping ocean vistas. Families will find the ease and comfort of home in the Wholesome Family Studios, complete with kitchenettes and flexible living areas. For the ultimate luxury of space and exclusivity, the bi-level Heavenly Penthouse and expansive Presidential Suite feature private terraces, plunge pools, and panoramic views of Banderas Bay. Additional accommodation includes the Ocean-view Junior Suites, featuring spa-like bathrooms, and the Heavenly Panoramic Suites are adorned with yoga mats, lavender balm, and scented candles, further elevating the focus on wellness.
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