The Government has invested NZD 500,000 to expand the tourism industry’s Tiaki – Care for New Zealand programme, educating more visitors on how to travel responsibly.
Tourism and Hospitality Minister Louise Upston said the investment will expand the reach of the well-established industry initiative, which supports people in caring for our country while travelling.
“New Zealand has an incredible natural environment and unique culture that attracts visitors from around the world. As we grow tourism, we also need to encourage visitors to care for the special places and communities they enjoy,” said Upston.
“Tiaki already has strong support across the tourism sector. This investment is about taking the programme further so more visitors receive the message about caring for people, place and culture while travelling.”
The funding will support a range of activities, including behaviour signage, website improvements, training, and working with councils, regional tourism organisations and industry to promote responsible visitor behaviour. The funding comes from the International Conservation and Tourism Visitor Levy (IVL).
Tourism Industry Aotearoa and Tourism New Zealand will lead the work alongside Regional Tourism New Zealand, New Zealand Māori Tourism and industry partners.
As the second-largest export, Upston added that tourism has played a vital role in growing the economy, supporting jobs and creating opportunities, and that this investment has supported tourism growth while helping protect what makes New Zealand so special.
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