American Express and ALL Accor have announced a new global partnership, introducing elite status matching and a new Membership Rewards points transfer option for eligible Card Members.
Launching in phases across Australia, Austria, Canada, France, Germany, Hong Kong, Italy, Japan, Mexico, Singapore, the United Kingdom and New Zealand, the partnership has been designed to elevate the travel journey, from booking and planning to on-property recognition and rewards.
“This collaboration reflects our continued focus on delivering premium travel value and meaningful rewards for our Card Members,” said Suzanne Morel, Senior Vice President, International Products and Partnerships at American Express.
“Together with Accor, we’re amplifying the value of two trusted global brands by pairing meaningful recognition with greater redemption flexibility to deliver elevated, end-to-end experiences for Card Members across markets.”
Anchored by elite status matching into ALL Accor and complemented by a new Membership Rewards points transfer option to ALL Accor, the partnership expands the power and value of American Express Membership.
"Bringing the ALL Accor promise to life in new ways, we’re connecting our global hospitality ecosystem with American Express Card Members around the world," said Mehdi Hemici, Chief Loyalty & E-Commerce Officer at Accor.
"American Express' premium Membership base is perfectly suited for our luxury portfolio. By combining our expansive brands and experiences with the strength of their global reach, we're creating more seamless, personalised stays and unlocking richer ways for guests to engage with ALL Accor at every stage of their journey."
The partnership has expanded the flexibility and value of American Express Membership Rewards, giving eligible Card Members a new option to transfer points to the ALL Accor loyalty program. Point conversion ratios will vary by location.
Transferred points may be redeemed within the ALL Accor program across its vast global hotel network. Further country-specific details will be made available throughout the year.
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