USA | Crowne Plaza by IHG has announced the opening of Crowne Plaza Manhattan Times Square, its new American flagship property.
Situated in the heart of one of the world's leading business and cultural capitals, the hotel has reimagined the premium stay experience, reinforcing its position at the forefront of hospitality for today's blended traveller who combines business, leisure and personal time in a single journey.
Developed by Al Rayyan Tourism Investment Company (ARTIC) and managed by Highgate, the 22-story hotel has brought new life to a New York landmark originally constructed for the 1964 New York World's Fair.
The property offers 685 city-view guestrooms; spaces designed to support work, connection and relaxation; and a new bar and restaurant crafted to move with the rhythm of the city. Locally inspired artwork and large-scale murals by Brazilian-born, Atlanta-based artist Tiago Magro further celebrate that spirit of reinvention.
Throughout the property, Crowne Plaza's bold vision for modern hospitality comes to life through curated experiences, vast spaces and intuitive services fit for modern travellers.
At the centre of it all is Fifty-First Street Social, the hotel's vibrant bar and all-day dining destination. Whether fueling up before a day of meetings, grabbing a casual meal between appointments, or settling in for evening cocktails, guests can move through the day in a space that mirrors the city's rhythm.
A 24/7 Marketplace offers elevated grab-and-go options and travel essentials for those on the move, while multiple large-screen televisions create an engaging atmosphere around the clock.
Signature programming includes the brand's Weekly Socials, which unite travellers and locals through curated food-and-beverage offerings inspired by the destination, and Daily Rituals, featuring restorative morning and evening touches that help guests make the most of their stay.
For business travellers and groups, the hotel offers flexible meeting and event spaces to accommodate small team sessions. At the same time, The Studio provides a more intimate setting for focused collaboration, just steps from the lobby. A dedicated Meetings & Events Concierge service ensures a personalised and effortless experience.
On the hotel's upper floors, the Manhattan Level offers an elevated stay experience with expansive suites and thoughtfully designed guestrooms with sweeping skyline views. Residential-inspired comforts and purpose-driven design create inviting spaces to work, relax and recharge, offering a refined respite above the city.
At the pinnacle of the experience is the Broadway Suite, an exclusive penthouse retreat on the 22nd floor that provides a uniquely New York setting with an expansive terrace for milestone celebrations, special occasions and unforgettable stays.
With more than 400 hotels open globally and a pipeline of nearly 150 properties worldwide, Crowne Plaza will strengthen its position as one of the world's largest premium hotel brands.
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