AUSTRALIA | TFE Hotels has announced an AUD 100 million investment across its first-generation Adina apartment hotels, continuing the Adina brand's evolution and growth.
In addition to new hotels across Australia, Europe and the United Kingdom, the investment program will reposition some of its best-known hotels.
The initiative will upgrade guest rooms, public spaces, and hotel amenities across key properties in Australia and Europe, focusing on design, comfort, and the apartment-style experience Adina is known for.
“The Adina brand and experience are evolving as travellers increasingly look for hotels that can provide both the living experience with full hotel services and amenities,” said TFE Hotels’ Chief Executive Officer, Antony Ritch.
“In addition to our owned hotels, we’re working closely with our third-party hotel owners to elevate the guest experience by leaning into what makes Adina unique - generous liveable spaces, relaxed Australian hospitality, and an elevated design approach.”
Whether in Darling Harbour or Darwin, Berlin or Budapest, Ritch said that Adina guests should feel like they’ve found their own sanctuary of space, even when they’re far from home.
He added that the Adina brand experience has also evolved with purpose. With new hotels opening in Brisbane, Hobart, Cambridge and Glasgow, the rollout of the new Adina brand activations, and the implementation of a digital Guest Experience Platform across the portfolio, Adina will deliver a more connected, design-led and guest-centric experience.
“This next chapter reflects our commitment to invest in where traveller expectations are heading.”
Following a multi-million-dollar reinvestment as part of TFE Hotels’ broader commitment to revitalising its first-generation Adina portfolio, Adina Darling Harbour has been reimagined as a contemporary harbourside retreat that reconnects guests with Sydney’s iconic waterfront.
This followed recent investment across the Adina network, including Adina Perth, where a multi-million-dollar refurbishment drew on the colours and landscapes of Western Australia to bring a stronger sense of place to the hotel, and the top-to-bottom refurbishment of Adina Town Hall in Sydney last year.
Across Europe, Adina has continued to elevate its guest experience, with significant refurbishment projects underway in Germany and recently completed in Hungary.
These projects reflected Adina's ongoing commitment to investing in its European portfolio, along with more in the refurbishment pipeline, including apartment-style properties in Australia, New Zealand, the United Kingdom and Singapore, marking a confident new chapter for Australia’s homegrown apartment hotel brand.
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