Balmain Body Wash, Shampoo and Lotion.

Vanity Group has partnered with Balmain Paris Hair Couture to bring the luxury brand into the world of hotel amenities. “We are excited to partner with Balmain Paris Hair Couture to provide an exquisite amenity product to hoteliers across the world,” said Paul Tsalikis, founder and CEO of Vanity Group.

“It’s about exceeding the guest’s expectations. When a guest checks into a hotel, there is nothing better than having a luxury product prominently displayed in the bathroom. Hotels can make an impact and a memorable experience. Balmain Paris Hair Couture is a global brand, well respected and an integral part of our global growth. Guests expect more from their hotel stay and although the amenity is sometimes overlooked, it can either make or break a hotel stay. Balmain Paris Hair Couture has proven that they have the best products in the world and we are proud to be partners.”

As a luxury hair and styling brand with a global audience, Balmain Paris Hair Couture partnering with Vanity Group and luxury hotels across the globe was a natural pairing.

“Vanity Group presented a compelling case on why we should expand to amenities; the hotel space is thriving, and the opportunity to showcase our brand in a new and exciting way is appealing. We welcome the opportunity to work with leading hotel partners around the world,” said Steward Guliker, CEO of Balmain Paris Hair Couture.

The collection has been formulated with Balmain’s signature fragrance which luxury customers around the globe will recognise. Rounding off the collection is a range of products including spa items, lip balm, face cream and hand cream.

The programme is “invitation only” and is designed to be available in only the world’s most prestigious hotels and resorts.