‘Instagram-sitters’ hired to look after guests’ social media

Instagram-sitter taking a photo in Switzerland

Two Swiss hotels have hired social media influencers to manage guests’ social media while they’re on holiday.

Ibis hotels in Geneva and Zurich will launch the “Instagram-sitter” service to post photos and Instagram stories on guests’ behalf.

The programme is being run as a month-long trial starting December 2, and is available to all guests, aiming to help guests get away from their phones and enjoy the holidays.