When visiting Wellington in May for the opening of Village Accommodation’s new Boulcott Towers, Dougall Love and Harriet Tompson of Clarity Hospitality Software Solutions paid a visit to their client and general manager of CQ Hotels, Olivier Lacoua, and learned of Lacoua’s plan to run 250km in the Marathon Des Sables through the Sahara Desert.

Lacoua has already run 67 marathons as part of his goal to run 100 marathons for charity by 2020.

The event will raise more than $26,000 for his favourite charity, Red Cross. Over six days across desert sands, the runners must be entirely self-sufficient, carrying all their food and water with them during each of the five stages. Runners are also in temperatures that can reach up to 50 degrees Celsius, requiring them to drink up to 12 litres of water each day.

Having been inspired by Lacoua’s determination and focus, it was an easy choice for Clarity to commit as one of several corporate sponsors.

Clarity is hugely impressed by what Lacoua has already achieved and will be watching his progress in April next year with interest.