A US study of over 400 people online who had been in hospital in the past six months has revealed that patients were willing to spend 38 percent more for a hotel room if it had hotel-quality upgrades. Luxuries like marble bathtubs, upgraded technology, televisions and butlers topped the list.
“In the past, traditionally, the hospitality industry has been focused on restaurants or lodging and hotels, but now I think a growing focus on patient satisfaction has hospitals turning a more customer-centric model,” said lead researcher Courtney Suess-Raeisinafchi.
