One of New Zealand’s largest hotel franchise groups, Choice Hotels Asia-Pac has announced a new global agreement with China’s biggest online travel agency, Ctrip. The new initiative highlights Choice Hotels’ focus to provide a quality experience to all travellers, including the ever-increasing Chinese inbound market.

China is New Zealand’s second largest tourism market, as Chinese visitor arrivals account for 16 percent of the country’s holidaymakers.

“China is and will continue to be, a major market for inbound tourism in New Zealand and this new initiative shoes we are dedicated to servicing Chinese tourists,” said Choice Hotels Asia-Pac CEO, Trent Fraser.

“Our global partnership with Ctrip opens the door for Choice Hotels to reach into the growing Chinese tourism market not only here in the Asia-Pacific, but on an international level.”