25hours Hotels has announced that AccorHotels is acquiring a 30 percent stake in its capital with the objective of accelerating the global expansion of the 25hours brand. The company is also expanding its internal development structures and establishing a creative e laboratory for this purpose. AccorHotels will be a strategic partner of 25hours supporting its long term growth.
“Loyal partners have supported our growth in the German-speaking market for the past ten years and we now also have the opportunity to conquer the world with a global partner,” said CEO of 25hours, Christoph Hoffmann.
“This strategic partnership represents a key milestone in our company’s history and a new adventure we are looking forward to.”
25hotels currently operates seven individual hotels in Germany. A further five hotels will open in Germany and Paris in the next two years. “Designing appealing hotels with exciting concepts is not enough. A country network with local experience and expertise is also needed. Thanks to AccorHotels’ longstanding know-how and worldwide support infrastructure, this is precisely what we now have on every continent