A buzz is running through the industry as a whole new kind of trade show is being organised. Foodfirst’s trade show being held on the 25th March at the ASB showgrounds is already breaking records and setting new standards. Called Goldrush, they are recreating at the show a Westcoast gold mining town, complete with street performers, actors and wild west style entertainment. But more than this, this show is turning the large venue food show format on its head. Instead of being an ‘eat fest’ for the public, with trade customers standing in line to talk to stand holders, this is strictly an invite only show for the trade. Instead of charging the visitors to come to the show, Foodfirst are paying them to be there. The company are also giving away over $150,000 Foodfirst dollars to spend on products, gifts, food and entertainment at the show, over and above all the free samples provided by the suppliers on their stands. Foodfirst are truly putting on a show that will wow everyone attending and keep the visitor’s partners busy and entertained while they talk to stand holders about business. International suppliers will be there, some who have never visited the country before and Foodfirst are also working hard to bring to the show a range of suppliers who have bleeding edge technology and new and innovative products and services. Get in quick and book your free ticket at The first 50 people who register will receive $100 of Foodfirst money that can be used at the show to purchase products, food and entertainment. To get your company a stand at the show visit