New Zealand’s continuing popularity as a visitor destination is fuelling demand for international travel and tourism buyers eager to attend TRENZ 2017, at $35 billion it’s the tourism industry’s most important international business event. TRENZ 2017 is on in Auckland from 9-12 May and will be attended by 377 trade and tourism buyers from 29 countries across the globe, including Australia, the Pacific, Asia, Europe, Scandinavia, and North and South America.

“These are the most influential buyers in terms of sending international visitors to New Zealand,” said Chris Roberts, chief executive of Tourism Industry Aotearoa, which manages TRENZ.

“The buyers are travelling here to negotiate contracts for the coming year and meet with 300 of the country’s leading tourism operators who will be showcasing their products and services at TRENZ.”

Roberts said demand to attend this year’s event has been extremely high and it is currently at capacity. “The deals they make and relationships they build at this year’s event will generate tens of millions of dollars’ worth of new tourism business for the New Zealand economy, benefitting communities across the country.”