Leading hospitality distribution technology specialists STAAH have launched ReviewMinder to help brands manage their online reputation.

A cloud-based application, ReviewMinder enables accommodation providers to efficiently track, analyse and manage their property reputation. Features include the ability to centralise reviews major websites in one location, to sort reviews by date, keyword, sentiment and channel partners, and email customers directly to request for reviews.

"With more than 83 per cent of users referencing reviews before making a booking, the impact of online reviews on businesses, particularly in the hospitality sector can hardly be ignored," said STAAH's founding director Gavin Jeddo. "Because consumers are interacting with these online reviews throughout their booking journey, it is important for businesses to make sure guest feedback is easy to find and showcased at every step of the booking."

ReviewMinder constantly monitors reviews from major sites, including Google, TripAdvisor, Expedia, Booking.com, Hotels.com, MakeMyTrip and Goibibo. New reviews are available on an intuitive dashboard which gives businesses the ability to sort, analyse, respond and share reviews as appropriate. Businesses can also send direct and customisable emails to guests welcoming them to the property and requesting their feedback.

ReviewMinder also features actionable insights. By using this application and accompanying analytics, property owners can increase quality performance, revenue, profitability and turn user generated content into a competitive advantage.