Naumi Hotels has expanded its operations in New Zealand, acquiring both the Comfort Hotel Wellington and Quality Hotel Wellington. The acquisition will add 177 rooms to Naumi’s growing portfolio.
The sale was brokered by Dean Humphries, national director of hotels, Colliers International.
“The hotel was identified as a perfect fit for Naumi Hotels in its expansion plans for New Zealand. Not only is the property situated in what is arguably the most vibrant location in Wellington, the hotel lends itself as a prime repositioning opportunity given its unique character, design and artistic flair,” said Humphries.
“On completion of its rebranding, Naumi Wellington will certainly become the ‘go to’ accommodation provider for millennials, the entertainment and movie industry, and young corporates.”
Both hotels will continue operations under their respective names until the renovations are completed in Q4 2019. Once completed, the Comfort Hotel will be rebranded the Naumi Heritage Wellington and the Quality Hotel will be rebranded Naumi Suites Wellington.
Material Creative was the creative lead on Naumi Hotel Auckland Airport.
Material Creative, the design firm who was the creative lead for Naumi Hotel Auckland Airport, has again been appointed creative lead for the new hotels. The themes for the new hotels will be ‘romantic Edwardian age meets literary bohemian’.
“The acquisition is in line with our strategy to garner a strong foothold in the New Zealand market. Situated at an excellent location, the hotels cater to travellers within and around Wellington. With the completion of the new interiors, we believe these properties will fit well within our portfolio,” said Gaurang Jhunjhnuwala, CEO of Australia and New Zealand, Naumi Hotels.
