Domestic travellers more satisfied than international visitors

Domestic travellers rate travelling in New Zealand higher than international travellers do according to new research commissioned by Tourism Industry Aotearoa.

Of the New Zealanders surveyed, 97 percent said their domestic travel experience met or exceeded expectations. Comparatively, 95.2 percent of international visitors said their expectations were met or exceeded in the Government’s International Visitor Survey.

The survey also showed that more than two-thirds of New Zealanders travelled domestically for leisure over the last year.

“This is vital informational showing how Kiwis enjoy domestic travel, providing a barometer of the expectations and perceptions we have of travel in our own country,” said Chris Roberts, chief executive, Tourism Industry Aotearoa.

“It is very positive to see that New Zealanders are enjoying our thriving tourism industry. We intend to continue with the survey and hope to see these numbers maintained or even improve. 60 percent of the total tourism spend in New Zealand is by domestic visitors, so it’s crucial that we deliver great experiences and meet or exceed Kiwis’ expectations.”