Marriott International has revealed a new logo for its Sheraton brand.
The most obvious changes are a switch of font, as well as a change of the wreath around the 'S' crest to a more minimalist design which the brand described as an 'eye to the future'. The brand has maintained the signature ‘S’ crest which alludes to Sheraton's longstanding history but has now moved the crest be in the centre of the logo.
“More than a logo, this is a symbolic statement of Sheraton’s vision for our new guest experience,” said Mara Hannula, vice president of global brand marketing, Marriott International.
The logo will start appearing on Sheraton collateral and websites beginning in April,
“This was the final piece of the redesign puzzle. This new logo offers a modernized look and feel to match the reimagined space while maintaining the powerful equity and recognition of the original logo.”