Hilton and US ridesharing company Lyft have linked loyalty programmes so Lyft passengers can earn Hilton Honours points with every ride.
For loyalty members to reap the benefits of both programmes they must head to www.hiltonhonorslyft.com and link their Hilton Honors and Lyft accounts.
Honors points are then accumulated automatically at a rate of three points per dollar spent of Lyft rides, with two points earned per dollar spent on a Lyft Line car (carpool style ridesharing).
The programme is currently only available in the US and Canada, the only two countries that Lyft operates in at the moment.
In the future the initiative will work in the reverse, so that Lyft customers will be able to redeem Honors points for Lyft rides.