Taco Bell expands into the hotel sector

American restaurant chain Taco Bell is opening the world’s first fast food-branded hotel.

It’s called The Bell, and it promises to deliver guest rooms filled head-to-toe with taco inspired touches. For example, the breakfast menu and poolside cocktails will have a Taco Bell twist, and an on-site salon will offer Taco Bell-inspired nail art and fades.

“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colourful, flavourful and filled with more than what our fans might expect,” said Marisa Thalberg, chief global brand officer, Taco Bell.

“Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”