UK hotel chain Premier Inn has opened its 800th hotel this week, in the seaside Lincolnshire town of Skegness.

The new Skegness Seafront Hotel sits within walking distance of the town's pier, beach, and train station. It features an on-site restaurant with an all-you-can-eat breakfast buffet, as well as Hypnos beds in each room. On display outside the front door is a one-metre high sandcastle replica of the hotel, commissioned by Premier Inn to celebrate the milestone.

The announcement comes four years after the chain opened its 700th hotel in Kingston-upon-Thames, London.

Premier Inn was founded in 1987 as Travel Inn, opening its first hotel in Basildon. In 2004, parent company Whitbread acquired another hotel chain, Premier Lodge, for £536 million, adding 141 hotels to its portfolio and renaming every hotel Premier Travel Inn. In 2007, the name was shortened to Premier Inn.

The chain has hotels in the UK, Ireland, Germany, the UAE, Qatar, and India.