A new business partnership between a New Zealand brochure distribution company and an Australian online booking platform is being hailed as a 'win-win' for the tourism industry.

VisitorPoint, New Zealand's only national distributor of tourism information, has joined forces with global travel-tech group Adventium Technology. The new partnership will mean all current and future users of the Adventium TravelDesk booking platforms throughout Australia and New Zealand will have a seamless platform on which to order stock through VisitorPointOnline.

“Rather than requiring independent log ins, users will be able to click a button while within TravelDesk and choose the stock they’d like to order,” said Stacey Scott, VisitorPoint business development manager. “They’ll be dispatched within 24 hours from one of our three warehouses in New Zealand, meaning accessing stock has never been easier. As new outlets come on board, they’ll be automatically given log ins so there’s no delay in accessing the titles we manage."

Stacey Scott

Scott claimed this is not only good news for TravelDesk outlets, but also for operators as it means more than 600 outlets in Australasia now have access to their print collateral at the click of a mouse. "Consumption is now measurable through our client reporting system," she explained.

Selina Kelly, director of strategic partnerships for Adventium Technology, spoke of the need for efficiency within the tourism industry. "We are dedicated to providing the content and functionality our travel agents need into the TravelDesk system to give them greater efficiency and make their lives easier," she said. "Both TravelDesk and VisitorPoint are focused on supporting agent and operator growth throughout the region, making this a great partnership for us and our clients."