China has is considering a crackdown on price discrimination in the tourism industry.

The country's Ministry of Culture and Tourism is in the processing of drafting new regulations for online tourist services, banning companies from using big data and other technologies to set differentiated prices for the same products or services.

The ban would target businesses who currently set different prices for consumers with different budgets and spending habits, despite no change in the experience or product being offered.

Misleading advertising would also be banned, as well as the offering of unreasonably low-priced tourism activities or deleting or blocking users' online reviews of products and services.

Violators of the new regulations could face fines of 500,000 yuan (NZ$111,000). The public can submit opinions on the proposed legislation before November 10.