The Grand Chancellor Hotels group, headquartered in Wellington, is encouraging Kiwis to support the Australian bushfire recovery efforts by planning a holiday this year across the ditch.
“The widely spread bushfires of 2019/20 have ravaged Australia causing devastation to individuals, businesses, communities, wildlife and nature," said Sharon Garrett, group director of marketing and eCommerce for Australia New Zealand.
"Incredibly many tourism destinations have been spared, giving tourists a unique opportunity to do something to help, just by planning a holiday or short break. International visitors including New Zealanders will be instrumental in the recovery of communities just by spending their tourist dollar, whether that be on accommodation, excursions or dining."
Last week, Tourism Australia launched a new campaign asking Australians to holiday at home and spread their experiences using a variety of online platforms. The effort is supported through a $20 million Australian Government funding boost.
“At Grand Chancellor, we have embarked on a simple message to our New Zealand based customers using social media, email and digital platforms to put the idea of a holiday across the ditch in their minds. That campaign will be supported by destination awareness efforts for each of our Australian hotels throughout the year to keep the momentum,” said Garrett.
Grand Chancellor Hotels has also pledged to support media trips arranged by Tourism Australia and regional tourism organisations where practicable in key destinations.
Whether it’s the swaying palm trees and sandy beaches of Palm Cove in far North Queensland, the Great Barrier Reef accessible from Hotel Grand Chancellor Townsville, the charm of Tasmania with dual destinations Hobart and Launceston or the bright city lights of Adelaide, Brisbane or Melbourne, there really is something for everyone.
Grand Chancellor Hotels are located throughout Australia and New Zealand in key destinations. The ten properties present quality accommodation with modern facilities, including five hotels with meetings and event venues suitable for over 400 delegates. For more information please visit grandchancellorhotels.com
