The largest trade fair for food and beverages worldwide has already recorded a similar number of bookings as for its previous event. Ten months before the event begins, great registration figures have been recorded for the coming Anuga in Cologne from 9 to 13 October 2021.
Furthermore, Anuga 2021 is treading new paths and will be staged as a hybrid format for the first time. Accordingly, the usual physical trade fair will be additionally enhanced by the digital element Anuga@home. This format ensures that industry participants from around the world – exhibitors, trade visitors and the trade press – can exchange ideas live in Cologne or digitally via a newly developed platform and inform themselves about important industry topics.
"These developments are making us feel very positive and confirm the central significance Anuga plays as the international industry meeting point of the year for the food and beverage industry,” commented Stefanie Mauritz, Director Anuga.
“Naturally, we will continue to anticipate all eventualities and will plan the trade fair under Corona conditions with the aid of our hygiene and safety concept #B-safe4Business, i.e. aisles double the width and minimum distances of 1.5 m. Even if the coming Anuga will no doubt take on a slightly different appearance compared to the previous years, the good booking status is proving that the industry wants a physical trade fair and that the need for a personal exchange and the desire for product innovations is greater than ever.”
"10 trade shows under one roof": The established concept of Anuga will once again in 2021 ensure a good overview and a well-arranged layout divided up into themed areas. Important industry players are already on the registration list for Anuga.
Future-looking themes
The world's largest trade fair for food and beverages will also do justice to the changes within the industry at the coming edition of Anuga and will present numerous future-looking themes in the scope of the event and congress programme. In addition to new special formats like "Anuga Clean Label" and "Anuga Free From, Health & Functional Food", plant-based diets and alternative proteins will also play an important role. The latter will also be a theme at the already announced New Food Conference, which is being organised jointly with ProVeg during Anuga.
Koelnmesse - Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.
Further information is available at: global-competence.net/food
