A new insights hub has launched to provide the New Zealand tourism industry and beyond with data to help grow business.
The new Insights Hub makes it easier for businesses across New Zealand to access data like the latest Domestic Travel View report which provides insight on the domestic traveller, including travel intentions, what domestic travellers are looking for in a holiday and how New Zealand delivers on their expectations.
“Tourism New Zealand is committed to supporting businesses with easy to use insights and data to help inform their decision making and grow their operations,” said Tourism New Zealand Chief Executive, René de Monchy.
“With many businesses having to re-evaluate their target market as a result of COVID-19, Tourism New Zealand has an important role to play in sharing insights.”
Insights delivered via the hub include:
- Consumer research. Research focused on behaviours, insights, and trends of domestic and international visitors.
- Industry insights. Analysis and reports that take an in-depth look at specific themes and areas of opportunity for the tourism industry.
- Tourism data. Interactive reports that provide detailed tourism statistics broken down by category, including region and spend.
The Insights Hub is designed to be used alongside MBIE’s Tourism Evidence and Insights Centre.