Hyatt takes Wellness Offerings to the Next Level with Lexus

The health and wellness market is booming as people become more concerned with life balance and mindfulness. Lexus, a luxury automotive brand, has curated a new program - “Wellness Destinations” - in collaboration with Miraval Resorts and Spas to offer visitors exclusive wellness packages paired with complimentary transportation.

“After the last couple of years we have all experienced, it’s no surprise to see the focus on self-care paired with the desire to get away, resulting in record demand for wellness travel,” said Vinay Shahani, 

Vice President of Marketing at Lexus. “As a luxury lifestyle brand, Lexus is meeting this need by offering curated, integrative experiences that focus on wellbeing at Miraval resorts.”

Miraval resorts are presenting guests with a six to eight hour “Lexus Drive Your Way to Wellness” bespoke experience at its properties located in Arizona, Austin and the Berkshires. Highlights include:

  • An intention-setting ceremony with a Miraval Guide
  • Scenic drives to different destinations where a private guide leads hiking, biking and or swimming excursions
  • A picnic lunch crafted by a chef and local activities, such as kayaking, paddleboarding or birdwatching.

Each wellness package emphasizes the unique offerings available at each Miraval resort.

According to Susan Santiago, head of Miraval operations at Hyatt, the company is thrilled to have teamed up with Lexus to offer its visitors special drive experiences at each of its destination resorts and spas.

“These new and unique offerings allow us to immerse our guests in scenic, natural settings off-property that encourage external exploration and space for internal reflection. We look forward to continuing our mission of providing authentic experiences focused on our guests’ physical, spiritual, and mental wellbeing.”