EHL’s New Online Short Course: Designing Hotel and Restaurant Concepts

Ranked the world's leading hotel management school by QS World University Rankings for the fourth consecutive year, EHL has announced a short three-day course: Designing Hotel and Restaurant Concepts. 

The online course will focus on presenting, illustrating, and discussing hospitality concepts and how to design and implement them.

Course content

  • Fundamentals: history, role and evolution of hotel and F&B concepts
  • Strategy: hospitality concept framework
  • People: target segments & community building
  • Story making: brand story canvas
  • Space: zoning, customer flow, interior design
  • Services: offering and digitalisation
  • Identity and Communication: visual identity, creative content, communication channels

Who should attend?

This course is designed for owners, entrepreneurs and managers of hospitality-related businesses with a minimum of five years' experience. 

Why take this course?

  • Learn how to design and create a successful hospitality concept from the strategic and creative level down to the daily operations
  • Discover how existing hotels, restaurants, cafés, bars and private clubs can be revived and transformed with a strong concept

For more information or to apply, visit the EHL website.