Ranked the world's leading hotel management school by QS World University Rankings for the fourth consecutive year, EHL has announced a short three-day course: Designing Hotel and Restaurant Concepts.
The online course will focus on presenting, illustrating, and discussing hospitality concepts and how to design and implement them.
Course content
- Fundamentals: history, role and evolution of hotel and F&B concepts
- Strategy: hospitality concept framework
- People: target segments & community building
- Story making: brand story canvas
- Space: zoning, customer flow, interior design
- Services: offering and digitalisation
- Identity and Communication: visual identity, creative content, communication channels
Who should attend?
This course is designed for owners, entrepreneurs and managers of hospitality-related businesses with a minimum of five years' experience.
Why take this course?
- Learn how to design and create a successful hospitality concept from the strategic and creative level down to the daily operations
- Discover how existing hotels, restaurants, cafés, bars and private clubs can be revived and transformed with a strong concept
For more information or to apply, visit the EHL website.
