A Void in the European Travel Market

According to leading data and analytics company GlobalData, Russia ranked fifth worldwide in terms of international departures in 2021. With the blanket flight ban on Russian planes imposed by the European Union (EU) due to Russia’s invasion of Ukraine, there will be a void in this summer’s European travel market.

Studies from GlobalData revealed that in 2021, almost 20 percent of all outbound and domestic trips in Russia occurred throughout June and July. Additionally, travellers from Russia were found to have spent up to $22.5 billion, placing them in the top ten source markets worldwide for total outbound tourist expenditure. 

“The start of summer usually marks an influx of Russian travellers to warm European sun and beach destinations. However, this will not be the case for many nations that usually welcome Russian tourists every year, which will not do their post-COVID-19 recovery timelines any favours,” commented Ralph Hollister, Travel and Tourism Analyst at GlobalData.

In 2021, Italy and Cyprus were among the top five most popular destinations for Russian travellers and therefore are predicted to feel the economic pinch of a drop in Russian visitation. 

“Although only Italy and Cyprus have been mentioned, the near elimination of Russian tourists travelling to the EU this summer will impact tourism demand across Europe. As a result, post-COVID-19 recovery timelines for many destinations will be extended due to the loss of a major source market.”