Hilton’s European Expansion

Hilton has announced plans to open six new hotels under its Hilton Garden Inn and Hampton by Hilton brands as part of its significant growth in Europe, with over 100 openings planned in the next five years. With openings scheduled in Berlin, Potsdam, Venice, Bologna, Plymouth and Szczecin, the upcoming hotels will join over 60 Hilton Garden Inn and 100 Hampton by Hilton hotels currently operating in Europe.

Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, has revealed that two of Hilton’s fastest-growing brands are Hilton Garden Inn and Hampton by Hilton, with over half of the company’s European development pipeline under those brands.

“Hilton Garden Inn and Hampton by Hilton are popular with guests and have a proven track record in a range of locations, from regional towns to major capitals, airports to sporting stadiums, making them an attractive opportunity for investors. Now operating in 23 European countries and with plans to open in seven new markets in the next five years, value-conscious guests will be able to experience Hilton’s industry-leading hospitality in a growing number of places.”

Hilton has opened more than 350 hotels with established partners and has plans to launch a further 170 new properties in the pipeline. In the past year, the hotel giant has opened 23 Hilton Garden Inn and Hampton by Hilton properties in Europe, entering into new markets such as Wales with Hilton Garden Inn Snowdonia and Latvia with the newly opened Hampton by Hilton Riga Airport. The two brands will continue to expand their footprint into new regional locations across Europe and strengthen their presence in major cities such as Berline and Venice.

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