As the world begins to rediscover travel after two years of paused holiday plans, Accor has launched an ALL - Accor Live Limitless marketing campaign to promote ALL.com across the Pacific region as the digital destination for the best travel experiences, with incredible loyalty perks.
The million-dollar campaign leads with some of Accor’s notable brands, including Sofitel, Pullman, Novotel, Mercure, Mantra and ibis. Connecting these brands to ALL.com, the campaign emphasises the many benefits of Accor’s loyalty program, ALL – Accor Live Limitless, such as room upgrades and limitless experiences.
“Increasingly, our guests are seeking more personalised experiences. This brand-led campaign showcases the richness and quality of choice across the Accor network, promoting ALL.com as the gateway to discovering more destinations and incredible experiences,” said Sarah Derry, Chief Executive Officer, Accor Pacific.
”Guests have access to multiple unique experiences through ALL.com, from our collection of boutique MGallery hotels, experiencing Swiss indulgence with Chocolate Hour at Mövenpick Hotels & Resorts, through to relaxing in Mantra’s spacious family apartments.”
From now until 30 September 2022, the ALL.com brand campaign will come to life through the following elements:
- Paid media, promotional spots on Australia’s top breakfast show - Sunrise, a New Zealand-wide competition airing on TVNZ 1, digital advertising, social media and video content.
- Partner advertising, including LED signage and video advertising on Accor Stadium screens, plus Accor brands on LED signage at AFL and NRL matches across the region.
- Owned channels, including email marketing, app and website display advertising, social media campaigns, and assets for digital screens at Accor properties and hotel social media channels and websites.
- Flexible rates across Accor hotels in the Pacific region, with rates starting from AUD$119 per night in Australia (at ibis Melbourne Central) and NZD$99 per night in New Zealand (at BreakFree on Cashel Christchurch).
- ALL members who book before 30 June 2022 will receive double Reward points for stays until 30 September 2022