Hotel M's Co. Ltd in Kyoto, Japan, has announced a new technology agreement with Sabre Corporation to help expand its geographic reach and attract international travellers as Japan relaxes travel restrictions for international visitors.
Since March, Japan has been steadily easing border restrictions ahead of a wider-scale re-opening to foreign visitors. To prepare for and capture the anticipated influx of tourism, Hotel M's Co. Ltd has inked a deal with Sabre to power its distribution strategy as it focuses on global recovery. The agreement will enable the chain to present its inventory in front of hundreds of thousands of travel agents worldwide across all major Global Distribution Systems (GDSs) via Sabre Hospitality's SynXis platform.
"We want more people to know about Kyoto and to love the city as much as we do, and we want all of our guests to come back again and again," said Kohei Otsuki, President of Hotel M's Co. Ltd. "Our philosophy when it comes to true hospitality is to look outside of services that are traditionally thought of as within the bounds of the hotel. We think about the entire city as a hotel. So, it's vital to have a technology partner who will enable us to expand our geographic reach while sharing a forward-thinking vision of hospitality retailing that goes beyond the hotel room."
Just as Sabre has advanced its technological evolution during the pandemic, Hotel M's Co. Ltd has taken the time to transform its growth strategy. Launched in 2014, the hotel chain comprises 16 hotels across Kyoto city and a total of 1,274 hotel rooms currently. With Sabre technology, Hotel M's Co. Ltd has plans to strengthen its expansion strategy and revenue growth.
"Our Sabre recovery data clearly shows that as soon as borders re-open and markets open up, there's an influx of inbound and outbound tourism, so we expect that as soon as it is possible to travel to Japan, there will be a huge demand to do so," said Frank Trampert, Senior Vice President and Global Managing Director of Community Sales for Sabre Hospitality. "It's essential hoteliers have the right technological tools to put their offers in front of global markets. We're very excited to be working with Hotel M's to enable them to capture and create future travel demand at this key moment for Japanese tourism."
