The international leader in hotel amenities, Groupe GM has announced the relaunch of the Clarins hotel line, perfumed with the iconic Eau Dynamisante.
Groupe GM creates, produces, and distributes cosmetics and accessories for the hotel industry in more than 70 countries, on all continents. The two companies have worked together to reimagine the popular hotel line, redesigning the specifically tailored product range to better reflect Groupe GM’s sustainability goals. The hotel line will be available worldwide thanks to Groupe GM’s extensive distribution network.
The first Clarins Institute opened in 1954, pioneering the Clarins technique and the first oils made from 100 percent plant extract. The results were immediate and long-lasting and continue to inspire today’s treatments, products and techniques.
The new eco-friendly Eau Dynamisante hotel line features 30ml and 60ml, 100 percent recycled plastic bottles, including the caps. The range consists of an invigorating shower gel enriched with ginseng, a rejuvenating body lotion enriched with hazelnut oil, a refreshing shine shampoo enhanced with ginseng, and an invigorating shine hair conditioner infused with shea butter - available in a 30ml and 60ml size.
The line also features a hand gel and a gentle foaming cleanser enhanced with cottonseed. Both are available in larger eco-responsible formats such as the Ecopump. This 300ml dispenser is made of 100 percent recycled plastic and bioresin pumps.
Enriched shea butter cream soaps complete the Clarins line. The soaps are certified by the Roundtable of Sustainable Palm Oil (RSPO) and packaged in the Forest Stewardship Council's (FSC) white and red cardboard boxes.
All products within the reimagined Clarins line feature the signature Eau Dynamisante scent. Eau Dynamisante perfectly symbolises the brand's expertise when it comes to the art of using the aromatic and sensorial powers of essential oil. An iconic, invigorating treatment fragrance, Eau Dynamisante combines the aroma and skincare benefits of concentrated plant extracts to hydrate, revitalise, and perfume skin. Formulated with aromatic essential oils of Citrus Fruit, Patchouli, Bitter Orange, Rosemary, and White Thyme, this invigorating fragrance promotes a feeling of freshness, vitality, and well-being. Its exhilarating scent which is subtle yet lingering helps to revitalise, lift the spirits, and energise consumers.
The Clarins amenity line will introduce Ecofill, a new, larger and refillable packaging solution that will be made available in the coming months. The patent-pending innovation from Groupe GM is the only eco-friendly, refillable, and traceable dispenser with changeable sealed pouches. It’s a clean, safe, fast, and easy solution with a minimal environmental impact. The refillable pouches are made from only 8g of recyclable plastic for 400ml and can be easily swapped out and changed.
The eco-designed products and large size options put the Clarins amenity range fully in line with Groupe GM’s Care About Earth program. Launched in 2018, the Care About Earth initiative aims to strengthen Groupe GM's environmental and social actions. The program’s objective is to reduce the impact of the hospitality profession on the environment.
“We are delighted to be revamping this popular line with our partner Clarins. This collection of amenities is consistent with our Care About Earth program and we believe that it is ideally suited to guests’ needs,” said Laurent Merchand, CEO of Groupe GM.
