The popular cruise line, Princess Cruises, has announced that world-renowned coffee brand, Lavazza, is now the line’s Official Coffee Partner.
For more than 120 years, Lavazza has expressed the essence of real Italian coffee, with a passion for superior quality.
President of Princess Cruises, John Padgett said that coffee is a morning ritual for many of the line’s guests.
“With a relentless focus on what’s important to our guests, we are upgrading the experience and magnifying our Italian heritage with Lavazza. Our Lavazza partnership gives our guests yet another thing to love about a Princess vacation.”
Lavazza offerings will begin rolling out on Princess ships throughout the year, and guests can expect to enjoy the brand’s array of hot coffee options and convenient Ready-to-Drink cans. The relationship will extend beyond offering Lavazza products and services on board, including unique coffee-inspired dinners and recipes collectively designed by Lavazza experts and Princess executive chefs, educational sessions, tastings, food pairings and samplings. The two brands will also collaborate on upcoming marketing campaigns, promotions and exclusive events.
The spokesperson for Lavazza Group, Camille Vareille said that the company’s experience with Princess cruises has been enjoyable.
“We have been inspired by the way Princess Cruises creates memorable experiences for their guests and feel a strong synergy between both brands in our commitment to quality, innovation and entertainment,” said Vareille.
“We are excited to come on board to offer an elevated coffee program and showcase our premium products to a broader, international audience.”
