Marriott Vacations Worldwide Corporation has introduced The Marriott Vacation Club, the collection of more than 90 premium Marriott, Sheraton, and Westin Vacation Club branded resorts.
The Marriott Vacation Club is part of Marriott Bonvoy's portfolio of 30 extraordinary brands, and offers Marriott Bonvoy members and guests more options for leisure travel with some of the most trusted brand names in travel. The introduction of The Marriott Vacation Clubs has been highlighted with a new marketing campaign called ‘More Vacations to Love’ that tells the story of the future of holiday ownership and its evolution to accommodate the next generation of owners and travellers.
Chief Brand and Digital Officer of Marriott Vacations Worldwide, Lori Gustafson said that the company is focused on delivering leisure travel experiences that meet the needs of today’s traveller.
"Our goal in aligning our signature brands under The Marriott Vacation Clubs moniker is to distinguish Marriott's vacation ownership options within the Marriott Bonvoy portfolio, making it easier for Marriott Bonvoy members and general travellers to understand what properties and experiences are available as either an Owner or a rental guest," said Gustafson.
With villa resorts throughout the United States, the Caribbean, Mexico, Europe, Central America, Asia and Australia, The Marriott Vacation Clubs' portfolio of brands appeals to those seeking spacious condominium-like accommodations, personalisation, and access to new destinations and experiences. Each of the three trusted brands offers its own unique personality and amenities, coupled with the highest level of service with the trusted Marriott name.
Eligible Owners of The Marriott Vacation Clubs vacation ownership plans can elect to participate in Abound by Marriott Vacations, a new Owner benefit and exchange program that allows seamless travel among the three brands, access to properties within the Marriott Bonvoy portfolio, and other travel experiences such as cruises, guided and culinary tours, premiere events, outdoor adventures, and more.
When becoming an Owner of a The Marriott Vacation Clubs vacation ownership plan and enrolling in Abound by Marriott Vacations, there are opportunities to receive Marriott Bonvoy Gold Elite Status or higher, which can be used to earn, redeem, and enjoy exclusive benefits across the entire Marriott Bonvoy portfolio of resorts and hotels.
