La Vie Hotels & Resorts Launches New Lifestyle Brand

Landscape image of a row of white villas with brown roofs overlooking crystal clear water.

La Vie Hotels & Resorts have announced the launch of their new lifestyle brand NOOE, in conjunction with the opening of the first NOOE Resort in the Maldives. 

Located either a 25 minute seaplane or one hour speedboat ride from Male City NOOE Maldives Kunaavashi boasts 72 villas or bungalows spanning across a three hectare site. The property features six food and beverage outlets, a dive and watersports centre, boutique shops, a kids club and the Th·āri by Mandara Spa.

“The NOOE brand brings together what it means to live a balanced lifestyle; blending work, play, relaxation, good food and drink, and adventure all into one, and we are excited to grow the brand in other resort and urban locations,” said Craig Bond, Managing Director of La Vie Hotels & Resorts.

The NOOE brand considers food and beverage experiences to be at its heart, and NOOE Maldives Kunaavashi has been carefully designed to deliver. The food and beverage offering includes all-day dining restaurant Ìrǔ, which offers themed buffets and live action stations, Japanese dining inspired venue w·āsho’ku, combines traditional and modern interpretations of Japanese cuisine and fl·äm·ē chargrill overwater restaurant showcases the best of air, land and sea with a combination of dry aged meat partnered with premium seafood and poultry.

“The Maldives has always been known as a bucket list destination for travellers across the globe, so what better place to launch a new lifestyle brand that promotes a balanced holiday than the place everyone dreams of visiting,” said Bond. “We’ve long seen a gap in the market for an upscale lifestyle brand and see huge growth opportunities for urban and resort properties within this segment across Asia Pacific. We look forward to growing NOOE and bringing owners and guests on the journey with us.”