Accor has announced that Gilda Perez-Alvarado has been appointed as the next Group Cheif Strategy Officer of Accor. Perez-Alvarado is to assume her position on the first of October, 2023.
Previously the global CEO of JLL Hotels and Hospitality, she will now oversee global strategy, relations with hotel owners, and strategic partnerships.
Having studied extensively across Europe and North America, Perez-Alvarado started her career working at Price Waterhouse Cooper before joining JLL in 2004. This enabled her to work in the company’s hotel and hospitality division, gaining nearly two decades of experience and assisting with strategic advice to the industry’s largest owners and investors.
Perez-Alvarado said that this position is one that she holds with great responsibility and respect.
“I am extremely pleased to join Accor, which I have long admired as a global innovator in the hospitality industry. I look forward to applying my global hospitality, real estate and capital markets experience and insight to drive forward the group strategy and deliver against the management’s inspiring vision for the company,” said Perez-Alvarado.
During her time at JLL, Perez-Alvarado oversaw global investment sales, debt and equity placements, and strategic advisory and asset management services, offering leading expertise throughout the Americas, EMEA and Asia Pacific.
Additionally, Perez-Alvarado will take on the leadership of the Global Hotel Desk. This cross-border sales team has executed the sale of some of the world’s most iconic hospitality assets worldwide.
In recognition of her capabilities spanning both real estate and hospitality, Perez-Alvarado has held board and membership positions at several high-profile organisations, from Blackstone Mortgage Trust Inc, Cornell University Board of Trustees, World Travel and Tourism Council, and IREFAC, among others. She has also received numerous awards, most recently the 2023 IREFAC Arne Sorensen Leadership Award.
Accor Chairman and CEO, Sébastien Bazin, said he was thrilled to welcome Perez-Alvarado to the company.
“I am confident that with her considerable skills and global hospitality expertise, Gilda will help us unlock the power of Accor’s strategy providing guests, owners and investors with an unrivalled hospitality experience.”
