Sabre Corporation and Air India have signed a distribution deal under which travel agencies in India will have access to the airline’s domestic content through the Sabre Global Distribution System (GDS) from next year.
This will offer Indian travel buyers a portfolio of fares and seats and the ability to distribute New Distribution Capability (NDC) content globally through Sabre’s travel marketplace.
By giving travel agencies outside of India access to Air India’s domestic and international flight options, Sabre will expand its footprint in the Indian travel market while helping Air India to widen its reach.
“India is already one of the largest domestic aviation markets in the world, and all the building blocks are in place for significant future growth. One of our key priorities is to work with the right technology partners to capitalise on these growth opportunities as we forge ahead with our transformation efforts,” said Nipun Aggarwal, Chief Commercial and Transformation Officer at Air India.
“Our collaboration with Sabre has already proven successful, which aligns perfectly with our commitment to offering convenient and accessible travel options to our guests. By joining forces with Sabre to distribute our domestic content to our domestic India market, we are further enabling travellers to explore the diverse destinations that Air India’s domestic network covers and to travel seamlessly abroad.”
Adding domestic content into Sabre’s GDS means Sabre-connected travel agents in India can access effortlessly and book Air India flights alongside other global carriers, facilitating multi-carrier itineraries and ensuring a more seamless experience for travellers.
