Seibu Prince Hotels Worldwide has signed an agreement with Sabre Corporation to deploy the Sabre SynXis Central Reservation System (CRS).
This system will help the company reach global distribution points to double the size of its property portfolio. The chain also deploys SynXis Booking Engine to drive direct bookings and SynXis Channel Connect to connect to OTA channels.
The addition of Seibu hotels to Sabre’s SynXis platform means its properties are available to book through Sabre’s global GDS, significantly increasing distribution channels and revenue opportunities.
“We have aggressive plans to double our hotel numbers to 250, so we must be working with the right technology partner with the advanced, scalable solutions and the future-focused mindset we need to support those ambitions,” said Eiichi Akamatsu, Director, Executive Managing Officer, Seibu Prince Hotels Worldwide.
Sabre SynXis will enable Seibu Prince Hotels Worldwide to consolidate operations into one intuitive ecosystem to improve the guest experience while increasing the geographic footprint and driving efficiencies for international growth.
With this chain-wide performance overview and valuable insights, Seibu can improve distribution, increase bookings, and optimise guest offerings at its existing and future hotels.
Seibu Prince brands include The Prince, Grand Prince Hotel, Prince Hotel, Prince Smart Inn, The Prince Akatoki, Policy, Park Regis by Prince, Park Regis Park Proxi, and Leisure Inn.
