BWH Hotels (BWH) announced the signing of three new SureStay properties in Australasia. The signing of these economy hotels represents a massive milestone for consumer and investor demand based on the current price-conscious travel market.
Located in Brisbane and Sydney, SureStay is seeing significant expansion across key markets globally. Its portfolio includes over 450 current properties and 30,000+ rooms.
Renovations have begun on two conversion properties in Sydney, located in the CBD and St Leonards. Both properties are due for completion later this year.
The third property, the inaugural extended-stay SureStay Studio, will be situated in Mount Gravatt, south of Brisbane. It will be converted from its existing residential apartments into 2-bedroom accommodations. The brand's style layout is designed for longer-stay guests.
"SureStay Hotels has experienced remarkable growth in recent years, and the milestones prove that our premium economy products have quickly become one of the fastest-growing brands in the hotel industry," said Rod Munro, managing director of BWH Hotels Australasia.
"SureStay is resonating with investors as we navigate the current economic crisis. With a strong pipeline and interest from new developers, we look forward to continuing to expand SureStay across the region."
Scheduled to welcome its first guests at the end of 2024, these developments will bring the number of Sydney properties to eight, with Brisbane rounding out to five BWH-branded assets.
Launched eight years ago with SureStay, SureStay Plus, SureStay Studio, and SureStay Collection, SureStay Hotels continues to gather interest among hotel owners in the premium economy, economy, and soft brand sectors.
"When labour and construction costs are at historical highs, a premium economy brand represents the ideal solution for cost-effective asset repurposing, serving as a gateway to a global brand," said Danilo Curcuruto, Director of Development, BWH Hotels Australasia.
"It's nice to see Australia catching up with the appreciation for this underestimated segment, which delivers consistency in performance, flexibility, and a targeted approach to an emerging customer database".
With a solid global pipeline, SureStay Hotels exemplifies BWH's commitment to listening to market requirements led by traveller trends.
