This year, ibis has celebrated its 50th anniversary. The brand was established in 1974 on three core promises: affordability, innovation and quality. Democratising travel and hospitality, it was the first hotel brand in Europe to make a high quality, comfortable night stay accessible to all.
Ibis has embraced travel for 50 years and is the leading global economy hotel brand, with more than 2,500 locations in 79 countries across the three brands. Continuing to break new ground with a pipeline of over 320 hotels, ibis will continue to expand its presence to new markets in 2024 and beyond, marking its 50th anniversary by opening into its 80th country by the end of the year, with the opening of the ibis Styles Reykjavik Muli in Iceland.
In recognition of 50 years of market leadership and hospitality for all, this year ibis will launch a new brand culture program, global employee ambassadorship and brand campaign, doubling down on the brand’s founding principles and reminding the world that ibis is the market leader and a brand to love because of its people.
“ibis is a true power brand. Known the world-over, ibis democratised travel, making quality travel experiences possible for everyone, irrespective of budget,” said Karelle Lamouche, Chief Commercial Officer, Premium Midscale and Economy brands, Accor.
“The 50th anniversary of ibis is not just a celebration, it's a testament to five decades of unwavering dedication to making travel possible, offering caring hospitality for all and the brand’s undisputed leadership in the economy segment. This year we proudly celebrate our anniversary and the people and communities that have stayed with us and grown with us. For 50 years, we have welcomed and developed our people, giving them a foundation in hospitality excellence, fuelling their skills and passion. The ibis brands are where people start their career and where people first start to travel. People start, and stay, with ibis. This has been true for 50 years and will remain true for the next 50 because we know ibis is a rare gem and people are what makes the difference.”
Europe’s first economy hospitality brand opened its first hotel in Bordeaux in 1974. The brand grew quickly, first in Europe, then worldwide, proving that hotels could serve guests with standardised quality, great design, consistency and reliability, at an affordable price. Welcoming all travellers, ibis led the way in making a comfortable and quality night’s stay accessible to all, reinforcing this promise with the launch of the innovative Sweet BedTM, which we find today in all Ibis hotels around the world. The ibis network grew at a fast pace as a trailblazer of standardisation, revolutionising international travel by ensuring travellers could enjoy the reassurance of familiarity in ‘foreign’ travel.
In 2012, Accor established the ibis family, consisting of three brands, ibis, All Seasons (now ibis Styles) and Etap Hotel (now ibis budget). At that time, the ibis brand family represented more than 1,600 hotels worldwide. Since then, Accor has added a further 1,000 properties globally across the three brands, bringing the total to more than 2500 hotels in 79 countries, thanks to the strength of the ibis brand.
Accor guest data from five key markets – France, Australia, Germany, the United Kingdom and the United States – demonstrated the strength of ibis’ founding principles, revealing guests choose the ibis brands for value, getting the most out of their stay; convenience, well-located hotels with all the essentials; and the experience, delivered by friendly staff ensuring a hassle-free stay.
Driven by the strength of the ibis brand, the distinct three sub-brands – ibis, ibis Styles and ibis budget - each have a different brand design, personality and promise, all unified by the ibis spirit of openness and the promise of affordability, convenience and comfort.
“The 50th anniversary is about reinforcing our position as the leading brand in the economy hotel segment and embracing our future with renewed energy and enthusiasm,” added Lamouche.
“For 50 years ibis has got the essentials right and delivered them with heart. People are the differentiator for ibis, because we know you’ll get the most out of your trip when we put the most into your stay.”
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