A strategic partnership has been made between leading travel industry software mogul Sabre and Japanese hotel chain Onko Chishin.
Onko Chinshin, which prides itself on immersing guests in a local experience, will harness SynXis Booking Engine and SynXis Retailing abilities to propel its hotels into the future of hospitality retailing.
The destination hotel chain is known for opening the world’s first Champagne concept hotel in 2024. Since then, it has chosen a robust suite of solutions from Sabre Hospitality’s Distribution Studio.
Using SynXis Booking Engine and SynXis Retailing, Onko Chishin will increase engagement, trigger conversions, drive direct bookings and enhance revenue.
“As a little evangelist of light in the community, we operate with a strong sense of commitment. Building a reservation engine that reflects the brand image and selling all facilities on a single page was a significant factor in choosing Sabre SynXis technology,” said Hiroko Arai, global marketing director at Onko Chishin.
“By harnessing the power of SynXis Booking Engine, SynXis Retailing, and Sabre’s comprehensive distribution suite, we aim to redefine the travel experience for our customers, providing them with greater personalisation than ever before and ensuring that increased numbers of global guests can enjoy the unique personalities of our properties and the communities in which they are based.”
Onko Chishin will use Channel Connect to simplify and automate distribution to nearly 600 Online Travel Agency channels.
Frank Trampert, SVP and global managing director of commercials at Sabre Hospitality spoke highly of the newfound partnership and the opportunities it would bring.
“Onko Chishin has such beautiful, unique properties, each with its own identities and experiences, so we’re thrilled that this agreement will further grow Sabre’s presence in the Japanese marketplace while enabling Onko Chishin to reach a vast global audience of agents and potential guests,” said Trampert.
Trampert highlighted the value of Onko Chishin using SynXis Retail Studio and how it will offer many hotel policies, services and experiences. Coupling Onko Chishin’s ability to create personalised guest experiences with Sabre distribution technology will enable a powerful proposition for future growth.
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